http://matteodemayda.com Matteo de Mayda Tue, 16 Apr 2013 03:49:14 +0000 http://matteodemayda.com en http://www.matteodemayda.com/16b-Come-un-vaso-d-oro-massiccio-adorno-di-ogni-pietra-preziosa http://www.matteodemayda.com/following/matteodemayda.com/16b-Come-un-vaso-d-oro-massiccio-adorno-di-ogni-pietra-preziosa Tue, 16 Apr 2013 03:49:14 +0000 Matteo de Mayda 5417194 16b, Come un vaso d'oro massiccio adorno di ogni pietra preziosa from PLUMES DANS LA TÊTE on Vimeo. "Se ancora può avere potenza il pronunciarsi di una parola, quella parola sarà pronunciata da un infans. Da colui che è muto, che non possiede il linguaggio. Posso fare fede alle sue parole, perché non lo posso crederne cosciente; ne è in possesso, ma quello che dice non è suo. E’ parola, data puramente; da una presenza umile, e vulnerabile. La sento vera. Ed è l’unico insegnamento che posso accettare". Silvia Costa Fotografia e riprese video per lo spettacolo 16b, Come un vaso d'oro massiccio adorno di ogni pietra preziosa di Plumes dans la tête con Nicola Bruno ideazione Silvia Costa suono Lorenzo Tomio fotografia e riprese video Matteo de Mayda 16b, Come un vaso d'oro massiccio adorno di ogni pietra preziosa from PLUMES DANS LA TÊTE on Vimeo. "Se ancora può avere potenza il pronunciarsi di una parola,... http://www.matteodemayda.com/Emergency-2013-Campaign http://www.matteodemayda.com/following/matteodemayda.com/Emergency-2013-Campaign Mon, 08 Apr 2013 02:44:12 +0000 Matteo de Mayda 4771979 Art direction, photography and direction of photography for the 2013 Emergency campaign "La salute è un diritto". Emergency is an Italian association that provides medical and surgical care to the victims of war that opened clinics also in Italy for migrants and poors. The association has decided to focus all the fundraising campaign of 2013 on its "Italian Project". In the 30' TV spot above patients from different countries sayng the 32nd Article of the Italian Constitution. The concept on which I have worked with Giacomo Covacich was born from two strong elements: - According to a CENSIS research 9 million people in Italy do not have access to health care for economic causes; - The article n.32 of the Italian Constitution says that every person has the right for free medical care. DIGITAL VARIATIONS <img src="http://payload123.cargocollective.com/1/0/6927/4771979/850x315_facebook_900.jpg" width="850" height="315" width_o="850" height_o="315" src_o="http://payload123.cargocollective.com/1/0/6927/4771979/850x315_facebook_o.jpg" data-mid="28955469" border="0" align="left"/><img src="http://payload123.cargocollective.com/1/0/6927/4771979/850x315_facebook4_900.jpg" width="850" height="315" width_o="850" height_o="315" src_o="http://payload123.cargocollective.com/1/0/6927/4771979/850x315_facebook4_o.jpg" data-mid="28955475" border="0" align="left"/><img src="http://payload123.cargocollective.com/1/0/6927/4771979/850x315_facebook5_900.jpg" width="850" height="315" width_o="850" height_o="315" src_o="http://payload123.cargocollective.com/1/0/6927/4771979/850x315_facebook5_o.jpg" data-mid="28955480" border="0" align="left"/><img src="http://payload123.cargocollective.com/1/0/6927/4771979/850x315_facebook8_900.jpg" width="850" height="315" width_o="850" height_o="315" src_o="http://payload123.cargocollective.com/1/0/6927/4771979/850x315_facebook8_o.jpg" data-mid="28955490" border="0" align="left"/><img src="http://payload123.cargocollective.com/1/0/6927/4771979/850x315_facebook9_900.jpg" width="850" height="315" width_o="850" height_o="315" src_o="http://payload123.cargocollective.com/1/0/6927/4771979/850x315_facebook9_o.jpg" data-mid="28955509" border="0" align="left"/> <img src="http://payload123.cargocollective.com/1/0/6927/4771979/che-tempo-che-fa-emergency-gino-strada-fazio_900.jpg" width="900" height="513" width_o="900" height_o="513" src_o="http://payload123.cargocollective.com/1/0/6927/4771979/che-tempo-che-fa-emergency-gino-strada-fazio_o.jpg" data-mid="29088479" border="0" align="left"/><img src="http://payload123.cargocollective.com/1/0/6927/4771979/uno-mattina-emergency_900.jpg" width="900" height="421" width_o="900" height_o="421" src_o="http://payload123.cargocollective.com/1/0/6927/4771979/uno-mattina-emergency_o.jpg" data-mid="29266687" border="0" align="left"/><img src="http://payload123.cargocollective.com/1/0/6927/4771979/servizio-pubblico_emergency_2_900.jpg" width="900" height="504" width_o="900" height_o="504" src_o="http://payload123.cargocollective.com/1/0/6927/4771979/servizio-pubblico_emergency_2_o.jpg" data-mid="29284260" border="0" align="left"/><img src="http://payload123.cargocollective.com/1/0/6927/4771979/agora-emergency_900.jpg" width="900" height="518" width_o="900" height_o="518" src_o="http://payload123.cargocollective.com/1/0/6927/4771979/agora-emergency_o.jpg" data-mid="29266677" border="0" align="left"/><img src="http://payload123.cargocollective.com/1/0/6927/4771979/dee-jay_emergency_900.jpg" width="900" height="499" width_o="900" height_o="499" src_o="http://payload123.cargocollective.com/1/0/6927/4771979/dee-jay_emergency_o.jpg" data-mid="29266680" border="0" align="left"/><img src="http://payload123.cargocollective.com/1/0/6927/4771979/serie-a_emergency_900.jpg" width="900" height="517" width_o="900" height_o="517" src_o="http://payload123.cargocollective.com/1/0/6927/4771979/serie-a_emergency_o.jpg" data-mid="29266684" border="0" align="left"/><img src="http://payload123.cargocollective.com/1/0/6927/4771979/italia-uno-emergency_900.jpg" width="900" height="524" width_o="900" height_o="524" src_o="http://payload123.cargocollective.com/1/0/6927/4771979/italia-uno-emergency_o.jpg" data-mid="29338478" border="0" align="left"/> The TV spot was shown by the major Italian broadcasters. Here Gino Strada (Emergency's founder) presenting the campaign starting with the TV program "Che tempo che fa" Art Direction Matteo de Mayda and Giacomo Covacich Editing Giulio Tami Motion Graphic Alessio Romeo Graphic Design Giacomo Covacich DOP Matteo de Mayda Music Jhon William Castaño Montoya Voice Over Lella Costa Production Marina Rosso, Carlo Zoratti and Guglielmo Alati Thanks to Ries Straver, Lea Dicursi, Fabrizio Urettini, Tommaso Fido, Rivolta P.V.C., Nadia Zanotti and all the Marghera Emergency staff Emergency Gianfranco Marino and Simonetta Gola www.emergency.it <img src="http://payload123.cargocollective.com/1/0/6927/4771979/line_900_900.jpg" width="900" height="3" width_o="900" height_o="3" src_o="http://payload123.cargocollective.com/1/0/6927/4771979/line_900_o.jpg" data-mid="28748169" border="0" align="left"/> PRE PRODUCTION <img src="http://payload123.cargocollective.com/1/0/6927/4771979/552259_10151184805304682_1426807885_n_900.jpg" width="875" height="628" width_o="875" height_o="628" src_o="http://payload123.cargocollective.com/1/0/6927/4771979/552259_10151184805304682_1426807885_n_o.jpg" data-mid="25523728" border="0" align="left"/> Me and Gianfranco in the Emergency HQ in Milan <img src="http://payload123.cargocollective.com/1/0/6927/4771979/Schermata 2013-01-02 alle 19.36.21_900.png" width="900" height="562" width_o="1680" height_o="1050" src_o="http://payload123.cargocollective.com/1/0/6927/4771979/Schermata 2013-01-02 alle 19.36.21_o.png" data-mid="25472819" border="0" align="left"/> Scouting location with Guglielmo PRODUCTION <img src="http://payload123.cargocollective.com/1/0/6927/4771979/foto_900.jpeg" width="900" height="672" width_o="2048" height_o="1529" src_o="http://payload123.cargocollective.com/1/0/6927/4771979/foto_o.jpeg" data-mid="25472780" border="0" align="left"/> Carlo and Marina with Ben Alì from Tunisia, one of the patient and TV spot protagonist <img src="http://payload123.cargocollective.com/1/0/6927/4771979/foto_900.JPG" width="900" height="672" width_o="2048" height_o="1529" src_o="http://payload123.cargocollective.com/1/0/6927/4771979/foto_o.JPG" data-mid="28359911" border="0" align="left"/> Me and Livio, another Emergency's patient and protagonist of the TV spot <img src="http://payload123.cargocollective.com/1/0/6927/4771979/foto 1_7_900.JPG" width="900" height="600" width_o="900" height_o="600" src_o="http://payload123.cargocollective.com/1/0/6927/4771979/foto 1_7_o.JPG" data-mid="28747923" border="0" align="left"/> Giacomo, combines patients faces for the print campaign <img src="http://payload123.cargocollective.com/1/0/6927/4771979/foto 2_900.JPG" width="900" height="600" width_o="900" height_o="600" src_o="http://payload123.cargocollective.com/1/0/6927/4771979/foto 2_o.JPG" data-mid="28747927" border="0" align="left"/> <img src="http://payload123.cargocollective.com/1/0/6927/4771979/foto 3_900.JPG" width="900" height="600" width_o="900" height_o="600" src_o="http://payload123.cargocollective.com/1/0/6927/4771979/foto 3_o.JPG" data-mid="28747941" border="0" align="left"/> POST PRODUCTION <img src="http://payload123.cargocollective.com/1/0/6927/4771979/foto 1_900.JPG" width="900" height="672" width_o="2048" height_o="1529" src_o="http://payload123.cargocollective.com/1/0/6927/4771979/foto 1_o.JPG" data-mid="27999378" border="0" align="left"/> Giulio during the video editing <img src="http://payload123.cargocollective.com/1/0/6927/4771979/jhon-william-castano-montoya_24_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload123.cargocollective.com/1/0/6927/4771979/jhon-william-castano-montoya_24_o.jpg" data-mid="28890577" border="0" align="left"/> Jhon composing the soundtrack <img src="http://payload123.cargocollective.com/1/0/6927/4771979/-1_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload123.cargocollective.com/1/0/6927/4771979/-1_o.jpg" data-mid="28755179" border="0" align="left"/> Alessio realizing the final motion graphic and synchronizing it with the voice of Lella Costa Art direction, photography and direction of photography for the 2013 Emergency campaign "La salute è un diritto". Emergency is an Italian association that... http://www.matteodemayda.com/Amran-s-Journey http://www.matteodemayda.com/following/matteodemayda.com/Amran-s-Journey Wed, 06 Mar 2013 03:28:44 +0000 Matteo de Mayda 4782068 Direction and Photography for a short video documentary that show the story of Amran, who left Bangladesh at fifteen years old to come to Italy and seek his fortune. <img src="http://payload124.cargocollective.com/1/0/6927/4782068/primo-maggio-eni-amran_900.jpg" width="900" height="455" width_o="900" height_o="455" src_o="http://payload124.cargocollective.com/1/0/6927/4782068/primo-maggio-eni-amran_o.jpg" data-mid="29834529" border="0" align="left"/> The Amran's journey screened at the Primo Maggio Concert (May Day) in Rome, on the occasion of Labor Day. PRODUCTION <img src="http://payload124.cargocollective.com/1/0/6927/4782068/77002_10151233828469682_641376951_n_900.jpg" width="884" height="575" width_o="884" height_o="575" src_o="http://payload124.cargocollective.com/1/0/6927/4782068/77002_10151233828469682_641376951_n_o.jpg" data-mid="25528405" border="0" align="left"/> Alessio Romeo, second camera POST PRODUCTION <img src="http://payload124.cargocollective.com/1/0/6927/4782068/motion_900.jpg" width="900" height="533" width_o="900" height_o="533" src_o="http://payload124.cargocollective.com/1/0/6927/4782068/motion_o.jpg" data-mid="27216486" border="0" align="left"/><img src="http://payload124.cargocollective.com/1/0/6927/4782068/Schermata 2013-02-20 alle 19.05.29_900.png" width="900" height="562" width_o="1680" height_o="1050" src_o="http://payload124.cargocollective.com/1/0/6927/4782068/Schermata 2013-02-20 alle 19.05.29_o.png" data-mid="26930207" border="0" align="left"/> Direction and Photography Matteo de Mayda Second camera and motion graphic Alessio Romeo Video editing Giulio Tami Music Jhon William Castaño Montoya In collaboration with Giulia Pozzobon and Tomas Barazza (Digital Accademia) Production Digital Accademia Client Eni Direction and Photography for a short video documentary that show the story of Amran, who left Bangladesh at fifteen years old to come to Italy and seek his... http://www.matteodemayda.com/Fondazione-Telecom-Italia http://www.matteodemayda.com/following/matteodemayda.com/Fondazione-Telecom-Italia Thu, 08 Nov 2012 10:55:23 +0000 Matteo de Mayda 2965438 Direction and Photography for a video format to cover Fondazione Telecom Italia's projects. Client: Fondazione Telecom Italia Agency: H-art In collaboration with: Pablo Pastor (editing), Alessio Romeo (2nd camera), Giulio Tami (editing), Jhon William Castaño Montoya (music), Mauro Ianizzi (client director), Alas Gatti Iou (strategic analyst), Giolito Luisa Maddalena (Fondazione Telecom Italia), Fabio Di Spirito (Fondazione Telecom Italia), Andrea Giannini (Fondazione Telecom Italia) Direction and Photography for a video format to cover Fondazione Telecom Italia's projects. Client: Fondazione Telecom Italia Agency: H-art In collaboration... http://www.matteodemayda.com/COMING-SOON-Ghetto-Italy http://www.matteodemayda.com/following/matteodemayda.com/COMING-SOON-Ghetto-Italy Thu, 06 Sep 2012 09:43:16 +0000 Matteo de Mayda 4035417 COMING SOON <img src="http://payload86.cargocollective.com/1/0/6927/4035417/4_IMG_1779-as-Smart-Object-1_4_900.jpg" width="900" height="600" width_o="1024" height_o="683" src_o="http://payload86.cargocollective.com/1/0/6927/4035417/4_IMG_1779-as-Smart-Object-1_4_o.jpg" data-mid="21999104" border="0" align="left"/> In mezzo a un luogo desolato, in aperta campagna, vivono centinaia di uomini e di donne provenienti dall’Africa. Abitano baracche tirate su con assi di legno, lamiere e teli di plastica. Non hanno acqua potabile né elettricità. Gli uomini passano le giornate chini a raccogliere i frutti della terra. Le donne, intanto, si prostituiscono. Accade in Italia. photography Matteo de Mayda text by Cora Ranci COMING SOON In mezzo a un luogo desolato, in aperta campagna, vivono centinaia di uomini e di donne provenienti dall’Africa. Abitano baracche tirate su con... http://www.matteodemayda.com/Pedal-Powered-Beijing-China http://www.matteodemayda.com/following/matteodemayda.com/Pedal-Powered-Beijing-China Fri, 17 Aug 2012 15:01:09 +0000 Matteo de Mayda 3931025 <img src="http://payload81.cargocollective.com/1/0/6927/3931025/IMG_9474-as-Smart-Object-1_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload81.cargocollective.com/1/0/6927/3931025/IMG_9474-as-Smart-Object-1_o.jpg" data-mid="22926126" border="0" align="left"/><img src="http://payload81.cargocollective.com/1/0/6927/3931025/IMG_7772-as-Smart-Object-1_4_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload81.cargocollective.com/1/0/6927/3931025/IMG_7772-as-Smart-Object-1_4_o.jpg" data-mid="22925953" border="0" align="left"/><img src="http://payload81.cargocollective.com/1/0/6927/3931025/IMG_6899-as-Smart-Object-1_3_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload81.cargocollective.com/1/0/6927/3931025/IMG_6899-as-Smart-Object-1_3_o.jpg" data-mid="22925951" border="0" align="left"/><img src="http://payload81.cargocollective.com/1/0/6927/3931025/IMG_8519-as-Smart-Object-1_900.jpg" width="900" height="599" width_o="2048" height_o="1365" src_o="http://payload81.cargocollective.com/1/0/6927/3931025/IMG_8519-as-Smart-Object-1_o.jpg" data-mid="20663293" border="0" align="left"/><img src="http://payload81.cargocollective.com/1/0/6927/3931025/IMG_8261-as-Smart-Object-1_6_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload81.cargocollective.com/1/0/6927/3931025/IMG_8261-as-Smart-Object-1_6_o.jpg" data-mid="22925956" border="0" align="left"/><img src="http://payload81.cargocollective.com/1/0/6927/3931025/IMG_8288-as-Smart-Object-1_7_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload81.cargocollective.com/1/0/6927/3931025/IMG_8288-as-Smart-Object-1_7_o.jpg" data-mid="22925960" border="0" align="left"/><img src="http://payload81.cargocollective.com/1/0/6927/3931025/IMG_8326-as-Smart-Object-1_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload81.cargocollective.com/1/0/6927/3931025/IMG_8326-as-Smart-Object-1_o.jpg" data-mid="22925962" border="0" align="left"/><img src="http://payload81.cargocollective.com/1/0/6927/3931025/IMG_8624-as-Smart-Object-1_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload81.cargocollective.com/1/0/6927/3931025/IMG_8624-as-Smart-Object-1_o.jpg" data-mid="22925965" border="0" align="left"/><img src="http://payload81.cargocollective.com/1/0/6927/3931025/IMG_9106-as-Smart-Object-2_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload81.cargocollective.com/1/0/6927/3931025/IMG_9106-as-Smart-Object-2_o.jpg" data-mid="22925969" border="0" align="left"/> Silently flowing through the streets and lanes of China’s cities, an ephemeral army of cyclists pedal their bicycles and tricycles to earn a living. These men and women work hard, moving heavy loads in all kinds of weather conditions to make deliveries, sell products and services, find and collect recyclables, move furniture and other goods, and clean up the streets. They are the survivors of the fast-eroding Kingdom of the Bicycle. The fact that motor vehicles were hard to come by before the economic reforms meant that cycle power prevailed in China. Cycling was used for many functions and jobs that otherwise would have been motorized. However, the use of pedal power for jobs was largely confined to official functions since labor controls were strict and even street vendors and other informal workers had a hard time avoiding sanctions. In terms of bicycle ownership, up to the mid-1970s most Chinese were not earning enough to purchase a bicycle, even when there were bikes available. The Golden Age of cycling in China was the 1980s. Economic and market reforms had greatly improved the purchasing power of the average Chinese and industrial modernization allowed production to boom. However, Chinese were not wealthy enough to afford cars or other motorized transport and so the bicycle was the most popular vehicle. This was when individual and private use of bicycles floured along with cycling for livelihoods and trades. Foreigners reported extensively on the “floods” of cyclists in Chinese cities in the 1980s. Despite the significant decline in bicycle ridership in China since the 1980s, bicycles are still ubiquitous in cities. While bicycles are primarily used for commuting, shopping and other utilitarian purposes, there are also a bewildering variety of cycle-based livelihoods and trades that have survived, many of which make use of customized tricycles. Cycling for leisure, health, sport and entertainment is increasing rapidly. But the question remains as to whether the cycling livelihoods of China can survive the changes in bicycle culture, urban fabric, technology and cost of living. Some images from the Worldwide Cycling Atlas book 2012 <img src="http://payload81.cargocollective.com/1/0/6927/3931025/1_900.jpg" width="900" height="600" width_o="1024" height_o="683" src_o="http://payload81.cargocollective.com/1/0/6927/3931025/1_o.jpg" data-mid="22968213" border="0" align="left"/><img src="http://payload81.cargocollective.com/1/0/6927/3931025/17_900.jpg" width="900" height="600" width_o="1024" height_o="683" src_o="http://payload81.cargocollective.com/1/0/6927/3931025/17_o.jpg" data-mid="22968232" border="0" align="left"/><img src="http://payload81.cargocollective.com/1/0/6927/3931025/16_900.jpg" width="900" height="600" width_o="1024" height_o="683" src_o="http://payload81.cargocollective.com/1/0/6927/3931025/16_o.jpg" data-mid="22968227" border="0" align="left"/><img src="http://payload81.cargocollective.com/1/0/6927/3931025/15_900.jpg" width="900" height="600" width_o="1024" height_o="683" src_o="http://payload81.cargocollective.com/1/0/6927/3931025/15_o.jpg" data-mid="22968222" border="0" align="left"/><img src="http://payload81.cargocollective.com/1/0/6927/3931025/14_900.jpg" width="900" height="600" width_o="1024" height_o="683" src_o="http://payload81.cargocollective.com/1/0/6927/3931025/14_o.jpg" data-mid="22968220" border="0" align="left"/> Matteo de Mayda - Photography Robin Chubb - Text Pablo Pastor - Editing Omer Sacic - Editing Jhon William Castaño Montoya - Music Shannon Bufton, Florian Lorenz - Research - Fabio Fedrigo, Kerrigan's - Creative Direction Darío Plée, Macramè - Project Direction Lorena Scarpatti - Project Management - Production Manager in Beijing Stacey Niu Thanks to Lodovico Bernardi, Silvia Boschiero, Silvia Costa, Giacomo Covacich, André Ferreira, Francesco Fraioli, Daniel Greenfeld, Florian Lorenz, Alessio Romeo, Giulio Signorotto, Serk Cycling Company, Marco Tavino, Carlo Zoratti Special Thanks to Shannon Bufton, Liman Zhao - Selle Royal Staff Roberto Bucci, Monica Savio, Francesco Belloli - Produced and curated by Kerrigan's / Macramè - Worldwide Cycling Atlas is a Selle Royal Support Cyclists' editorial project Silently flowing through the streets and lanes of China’s cities, an ephemeral army of cyclists pedal their bicycles and tricycles to earn a living. These... http://www.matteodemayda.com/Worldwide-Cycling-Atlas http://www.matteodemayda.com/following/matteodemayda.com/Worldwide-Cycling-Atlas Mon, 02 Apr 2012 15:41:04 +0000 Matteo de Mayda 1584192 Worldwide Cycling Atlas is a community that reflect the most significant cycling initiatives of the world. An editorial project by Selle Royal. <img src="http://payload.cargocollective.com/1/0/6927/1584192/551673_3604636307898_1031410106_n_900.jpg" width="150" height="45" width_o="150" height_o="45" src_o="http://payload.cargocollective.com/1/0/6927/1584192/551673_3604636307898_1031410106_n_900_o.jpg" data-mid="23714482" border="0" align="left"/> Worldwide Cycling Atlas project won Silver at the Italian Art Directors Club. WCA is a Selle Royal editorial project in which I collaborated as both Art director and Photographer. Under the inspiring creative direction of Fabio Fedrigo (Kerrigan's Way) and the influencing design direction by Dario Plee ( Macramé ) I had the privilege of working as both Art Director and Photographer in this really exciting branded content project. BOOK Together with the argentinian art director Lorena Scarpatti I designed the first edition of the book Worldwide Cycling Atlas with a selection of the best initiatives subscribed to the Atlas website. <img src="http://payload.cargocollective.com/1/0/6927/1584192/atlas-book_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1584192/atlas-book_o.jpg" data-mid="15775431" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/5_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1584192/5_o.jpg" data-mid="15775193" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/6_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1584192/6_o.jpg" data-mid="15775199" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/7_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1584192/7_o.jpg" data-mid="15775202" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/8_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1584192/8_o.jpg" data-mid="15775204" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/9_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1584192/9_o.jpg" data-mid="15775207" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/10_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1584192/10_o.jpg" data-mid="15775209" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/11_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1584192/11_o.jpg" data-mid="15775215" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/12_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1584192/12_o.jpg" data-mid="15775219" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/13_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1584192/13_o.jpg" data-mid="15775224" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/14_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1584192/14_o.jpg" data-mid="15775228" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/15_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1584192/15_o.jpg" data-mid="15775235" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/16_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1584192/16_o.jpg" data-mid="15775240" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/17_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1584192/17_o.jpg" data-mid="15775252" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/18_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1584192/18_o.jpg" data-mid="15775265" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/19_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1584192/19_o.jpg" data-mid="15775272" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/Atlas-book-pack_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1584192/Atlas-book-pack_o.jpg" data-mid="18512694" border="0" align="left"/> WEBSITE Visual Design www.worldwidecyclingatlas.com <img src="http://payload.cargocollective.com/1/0/6927/1584192/Schermata 03-2455995 alle 23.36.31 copy5_900.png" width="900" height="712" width_o="900" height_o="712" src_o="http://payload.cargocollective.com/1/0/6927/1584192/Schermata 03-2455995 alle 23.36.31 copy5_o.png" data-mid="15774081" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/Schermata 03-2455995 alle 23.36.31 copy_900.png" width="900" height="712" width_o="900" height_o="712" src_o="http://payload.cargocollective.com/1/0/6927/1584192/Schermata 03-2455995 alle 23.36.31 copy_o.png" data-mid="15774035" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/Schermata 03-2455995 alle 23.36.31 copy2_900.png" width="900" height="712" width_o="900" height_o="712" src_o="http://payload.cargocollective.com/1/0/6927/1584192/Schermata 03-2455995 alle 23.36.31 copy2_o.png" data-mid="15774048" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/Schermata 03-2455995 alle 23.36.31 copy3_900.png" width="900" height="712" width_o="900" height_o="712" src_o="http://payload.cargocollective.com/1/0/6927/1584192/Schermata 03-2455995 alle 23.36.31 copy3_o.png" data-mid="15774058" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/Schermata 03-2455995 alle 23.37.10_900.png" width="900" height="712" width_o="900" height_o="712" src_o="http://payload.cargocollective.com/1/0/6927/1584192/Schermata 03-2455995 alle 23.37.10_o.png" data-mid="15774094" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/Schermata 03-2455995 alle 23.41.04_900.png" width="900" height="712" width_o="900" height_o="712" src_o="http://payload.cargocollective.com/1/0/6927/1584192/Schermata 03-2455995 alle 23.41.04_o.png" data-mid="15774105" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/Schermata 03-2455995 alle 23.42.46_900.png" width="900" height="712" width_o="900" height_o="712" src_o="http://payload.cargocollective.com/1/0/6927/1584192/Schermata 03-2455995 alle 23.42.46_o.png" data-mid="15774119" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/Schermata 03-2455995 alle 23.43.00_900.png" width="900" height="712" width_o="900" height_o="712" src_o="http://payload.cargocollective.com/1/0/6927/1584192/Schermata 03-2455995 alle 23.43.00_o.png" data-mid="15774123" border="0" align="left"/> Analysis, benchmarking and Interaction Design <img src="http://payload.cargocollective.com/1/0/6927/1584192/1_900.jpg" width="900" height="580" width_o="900" height_o="580" src_o="http://payload.cargocollective.com/1/0/6927/1584192/1_o.jpg" data-mid="15831702" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/2_900.jpg" width="900" height="580" width_o="900" height_o="580" src_o="http://payload.cargocollective.com/1/0/6927/1584192/2_o.jpg" data-mid="15831704" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/3_900.jpg" width="900" height="580" width_o="900" height_o="580" src_o="http://payload.cargocollective.com/1/0/6927/1584192/3_o.jpg" data-mid="15831706" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/4_900.jpg" width="900" height="580" width_o="900" height_o="580" src_o="http://payload.cargocollective.com/1/0/6927/1584192/4_o.jpg" data-mid="15831708" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/5_17_900.jpg" width="900" height="580" width_o="900" height_o="580" src_o="http://payload.cargocollective.com/1/0/6927/1584192/5_17_o.jpg" data-mid="15831710" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1584192/6_18_900.jpg" width="900" height="580" width_o="900" height_o="580" src_o="http://payload.cargocollective.com/1/0/6927/1584192/6_18_o.jpg" data-mid="15831712" border="0" align="left"/> PHOTOGRAPHY Maya Pedal, Guatemala I covered with photography and video the story of Maya Pedal from Guatemala, an association that recycles used bike parts from the United States and turns them into useful Bicimáquinas. To see the video, images and learn more details about the project go to project page Maya Pedal, Guatemala <img src="http://payload.cargocollective.com/1/0/6927/1584192/IMG_1067_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1584192/IMG_1067_o.jpg" data-mid="15773571" border="0" align="left"/> Pedal Powered Beijing, China I've also covered with photography and video the story the current status of cycling in Beijing in China. To see the video, images and learn more details about the project go to project page Pedal Powered Beijing. <img src="http://payload.cargocollective.com/1/0/6927/1584192/IMG_8519-as-Smart-Object-1_900_900.jpg" width="900" height="599" width_o="900" height_o="599" src_o="http://payload.cargocollective.com/1/0/6927/1584192/IMG_8519-as-Smart-Object-1_900_o.jpg" data-mid="23713585" border="0" align="left"/> PROJECT MANAGEMENT I have also had the honor to select, hire and collaborate with a group of international emerging talents: <img src="http://payload.cargocollective.com/1/0/6927/1584192/contributors-reed-young.jpeg" width="100" height="100" width_o="100" height_o="100" src_o="http://payload.cargocollective.com/1/0/6927/1584192/contributors-reed-young_o.jpeg" data-mid="15774442" border="0" align="left"/> Reed Young Photographer from U.S., selected as one of 2010′s Photo District News’ 30 up and coming photographers to watch. <img src="http://payload.cargocollective.com/1/0/6927/1584192/contributors-laia-abril.jpeg" width="100" height="100" width_o="100" height_o="100" src_o="http://payload.cargocollective.com/1/0/6927/1584192/contributors-laia-abril_o.jpeg" data-mid="15774440" border="0" align="left"/> Laia Abril Photographer from Spain, became an Emerging Talent on Reportage by Getty Images in November 2010. <img src="http://payload.cargocollective.com/1/0/6927/1584192/contributors-pablo-pastor1.jpeg" width="100" height="100" width_o="100" height_o="100" src_o="http://payload.cargocollective.com/1/0/6927/1584192/contributors-pablo-pastor1_o.jpeg" data-mid="15774441" border="0" align="left"/> Pablo Pastor Film director from Argentina, “Never seen the sea” is his debut film. <img src="http://payload.cargocollective.com/1/0/6927/1584192/contributors-jhon-william-castano-montoya.jpeg" width="100" height="100" width_o="100" height_o="100" src_o="http://payload.cargocollective.com/1/0/6927/1584192/contributors-jhon-william-castano-montoya_o.jpeg" data-mid="15774439" border="0" align="left"/> Jhon William Castaño Montoya Musician from Colombia, resident at FABRICA (Italy), the Benetton Group Communications Research Center. <img src="http://payload.cargocollective.com/1/0/6927/1584192/contributors-flavio-vianello.jpeg" width="100" height="100" width_o="100" height_o="100" src_o="http://payload.cargocollective.com/1/0/6927/1584192/contributors-flavio-vianello_o.jpeg" data-mid="15774438" border="0" align="left"/> Flavio Vianello Developer from Italy. <img src="http://payload.cargocollective.com/1/0/6927/1584192/contributors-salvador-perez.jpeg" width="100" height="100" width_o="100" height_o="100" src_o="http://payload.cargocollective.com/1/0/6927/1584192/contributors-salvador-perez_o.jpeg" data-mid="15831624" border="0" align="left"/> Salvador J. Perez Copywriter from Argentina. <img src="http://payload.cargocollective.com/1/0/6927/1584192/contributors-lorenza-fornasiero.jpg" width="100" height="100" width_o="100" height_o="100" src_o="http://payload.cargocollective.com/1/0/6927/1584192/contributors-lorenza-fornasiero_o.jpg" data-mid="15774751" border="0" align="left"/> Lorenza Fornasiero Copywriter from Italy. <img src="http://payload.cargocollective.com/1/0/6927/1584192/giacomo-covacich.jpg" width="100" height="100" width_o="100" height_o="100" src_o="http://payload.cargocollective.com/1/0/6927/1584192/giacomo-covacich_o.jpg" data-mid="20851499" border="0" align="left"/> Giacomo Covacich Art Director from Italy, since 2001 he has worked in communication design, specialising in personal projects and partnerships that pay particular attention to the social aspects of design. <img src="http://payload.cargocollective.com/1/0/6927/1584192/marina-rosso.jpg" width="100" height="100" width_o="100" height_o="100" src_o="http://payload.cargocollective.com/1/0/6927/1584192/marina-rosso_o.jpg" data-mid="20851655" border="0" align="left"/> Marina Rosso Photographer from Italy. After graduating at the Ostkreuzschule School of photography in Berlin she was awarded a yearlong residency at FABRICA, the Communication Research Center of Benetton Group. <img src="http://payload.cargocollective.com/1/0/6927/1584192/chris-saunders.jpg" width="100" height="100" width_o="100" height_o="100" src_o="http://payload.cargocollective.com/1/0/6927/1584192/chris-saunders_o.jpg" data-mid="20851724" border="0" align="left"/> Chris Saunders Photographer from South Africa. in 2010 he won the year long grant at Fabrica, Benetton’s Creative Research Facility in Italy. He has also worked for some of the worlds top editorial and advertising clients including, Dazed&Confused (UK), Good Magazine (USA), Ogilvy, TBWA and BBDO. <img src="http://payload.cargocollective.com/1/0/6927/1584192/stacey-niu.jpg" width="100" height="100" width_o="100" height_o="100" src_o="http://payload.cargocollective.com/1/0/6927/1584192/stacey-niu_o.jpg" data-mid="20851770" border="0" align="left"/> Stacey Niu Project manager from China. Graduated with BA Digital Arts from Hull University. She has strong background both in film and TV industry. At pass 10 years she worked with a number of charity organisations. Now she is running a women community social enterprise, specialises in event planning based in Beijing. <img src="http://payload.cargocollective.com/1/0/6927/1584192/robin-chubb.jpg" width="100" height="100" width_o="100" height_o="100" src_o="http://payload.cargocollective.com/1/0/6927/1584192/robin-chubb_o.jpg" data-mid="20851816" border="0" align="left"/> Robin Chubb Urban Designer from Canada. His website bricoleurbanism.org reflects on the city landscape, with a particular focus on bicycles and bicycle culture. Agencies: Worldwide Cycling Atlas is a community that reflect the most significant cycling initiatives of the world. An editorial project by Selle Royal. Worldwide... http://www.matteodemayda.com/100-Pasos http://www.matteodemayda.com/following/matteodemayda.com/100-Pasos Thu, 08 Mar 2012 13:09:07 +0000 Matteo de Mayda 2965481 <img src="http://payload33.cargocollective.com/1/0/6927/2965481/100-pasos_poster_ENG_2.jpg" width="550" height="786" width_o="550" height_o="786" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/100-pasos_poster_ENG_2_o.jpg" data-mid="17416268" border="0" align="left"/> 100 PASOS from Fabrica on Vimeo. "A triumph of creativity in music" Rolling Stone Magazine Direction and photography of the videoclip 100 Pasos, from the album El Viaje, by the violinist Jhon William Castaño Montoya. Produced by Fabrica. Directed by Matteo de Mayda and Silvia Costa Editing Pablo Pastor Color Correction Guglielmo Alati Visual Effects Elisa Fabris Title Design and Graphics Carmen Rosa Lopez Title Animation Alessio Romeo Creative Supervision Ries Straver, Design Direction Omar Vulpinari, Press and Communication Loredana Rigato, Financial Controller Federico Mariotto, Legal Supervision Cataldo Sabatelli Thanks to Toio de Savorgnani and Centro Forestale di Pian Cansiglio - Veneto Agricoltura, Lea Dicursi, Fabio Guizzo, Stefano Maso, Chelsea McMullan, Salvador J. Perez and Special thanks to Laura Pollini The video was shot in the Foresta Regionale del Pian Cansiglio, Treviso, Italy * furs used in the video are fake, kindly provided by United Colors of Benetton Produced by Fabrica Applied Arts and Communications Research Center www.fabrica.it Dedicated to Jhon William's father Jame Ulises Castaño Arroyave, passed away in February 2012 Scroll down for some behind the scenes action. <img src="http://payload33.cargocollective.com/1/0/6927/2965481/line_900_900.jpg" width="900" height="3" width_o="900" height_o="3" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/line_900_o.jpg" data-mid="18643710" border="0" align="left"/> 100 PASOS narrates the story of a wood creature who lives in symbiosis with the nature that surrounds her. SCRIPT <img src="http://payload33.cargocollective.com/1/0/6927/2965481/Schermata 06-2456104 alle 15.49.25_30_900.png" width="900" height="309" width_o="900" height_o="309" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/Schermata 06-2456104 alle 15.49.25_30_o.png" data-mid="18906347" border="0" align="left"/> First of all I've started writing with this obsessive idea of a wonderful creature that lives in the woods. <img src="http://payload33.cargocollective.com/1/0/6927/2965481/line_900_900.jpg" width="900" height="3" width_o="900" height_o="3" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/line_900_o.jpg" data-mid="18643710" border="0" align="left"/> STORYBOARD <img src="http://payload33.cargocollective.com/1/0/6927/2965481/100-pasos-storyboard_OK.jpg" width="444" height="640" width_o="444" height_o="640" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/100-pasos-storyboard_OK_o.jpg" data-mid="18643825" border="0" align="left"/> <img src="http://payload33.cargocollective.com/1/0/6927/2965481/line_900_900.jpg" width="900" height="3" width_o="900" height_o="3" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/line_900_o.jpg" data-mid="18643710" border="0" align="left"/> TIMELINE <img src="http://payload33.cargocollective.com/1/0/6927/2965481/100-pasos-timeline_OK_900.jpg" width="900" height="605" width_o="900" height_o="605" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/100-pasos-timeline_OK_o.jpg" data-mid="18644483" border="0" align="left"/> <img src="http://payload33.cargocollective.com/1/0/6927/2965481/line_900_900.jpg" width="900" height="3" width_o="900" height_o="3" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/line_900_o.jpg" data-mid="18643710" border="0" align="left"/> SCOUTING LOCATION Toio (Centro Forestale di Pian Cansiglio) show to me, Jhon (musician) and Silvia (co director) some magic locations of the Cansiglio Forest <img src="http://payload33.cargocollective.com/1/0/6927/2965481/foto 1_900.jpeg" width="900" height="672" width_o="1296" height_o="968" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/foto 1_o.jpeg" data-mid="18645061" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/6927/2965481/IMG_2355_900.JPG" width="900" height="672" width_o="2048" height_o="1529" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/IMG_2355_o.JPG" data-mid="18644918" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/6927/2965481/foto 4-2_900.jpeg" width="900" height="672" width_o="1296" height_o="968" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/foto 4-2_o.jpeg" data-mid="18645068" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/6927/2965481/foto 4_900.jpeg" width="900" height="672" width_o="1296" height_o="968" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/foto 4_o.jpeg" data-mid="18645072" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/6927/2965481/foto 4-1_900.jpeg" width="900" height="672" width_o="1296" height_o="968" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/foto 4-1_o.jpeg" data-mid="18645063" border="0" align="left"/> <img src="http://payload33.cargocollective.com/1/0/6927/2965481/line_900_900.jpg" width="900" height="3" width_o="900" height_o="3" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/line_900_o.jpg" data-mid="18643710" border="0" align="left"/> VISUAL REFERENCES <img src="http://payload33.cargocollective.com/1/0/6927/2965481/100-pasos_900.jpg" width="842" height="595" width_o="842" height_o="595" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/100-pasos_o.jpg" data-mid="18645502" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/6927/2965481/100-pasos2_900.jpg" width="842" height="595" width_o="842" height_o="595" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/100-pasos2_o.jpg" data-mid="18645505" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/6927/2965481/100-pasos3_900.jpg" width="842" height="595" width_o="842" height_o="595" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/100-pasos3_o.jpg" data-mid="18645506" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/6927/2965481/100-pasos4_900.jpg" width="842" height="595" width_o="842" height_o="595" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/100-pasos4_o.jpg" data-mid="18645508" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/6927/2965481/100-pasos5_900.jpg" width="842" height="595" width_o="842" height_o="595" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/100-pasos5_o.jpg" data-mid="18645510" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/6927/2965481/100-pasos6_900.jpg" width="842" height="595" width_o="842" height_o="595" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/100-pasos6_o.jpg" data-mid="18645511" border="0" align="left"/> <img src="http://payload33.cargocollective.com/1/0/6927/2965481/line_900_900.jpg" width="900" height="3" width_o="900" height_o="3" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/line_900_o.jpg" data-mid="18643710" border="0" align="left"/> TESTING COSTUMES AND MAKE UP <img src="http://payload33.cargocollective.com/1/0/6927/2965481/visi.jpeg" width="470" height="207" width_o="470" height_o="207" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/visi_o.jpeg" data-mid="18645740" border="0" align="left"/> <img src="http://payload33.cargocollective.com/1/0/6927/2965481/line_900_900.jpg" width="900" height="3" width_o="900" height_o="3" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/line_900_o.jpg" data-mid="18643710" border="0" align="left"/> BACKSTAGE <img src="http://payload33.cargocollective.com/1/0/6927/2965481/G-7374_900.jpg" width="900" height="600" width_o="1024" height_o="683" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/G-7374_o.jpg" data-mid="18644064" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/6927/2965481/G-7250_900.jpg" width="900" height="600" width_o="1024" height_o="683" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/G-7250_o.jpg" data-mid="26967841" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/6927/2965481/G-7268_900.jpg" width="900" height="593" width_o="1024" height_o="675" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/G-7268_o.jpg" data-mid="26967850" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/6927/2965481/G-7269_900.jpg" width="900" height="600" width_o="1024" height_o="683" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/G-7269_o.jpg" data-mid="26967855" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/6927/2965481/G-7287_900.jpg" width="900" height="600" width_o="1024" height_o="683" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/G-7287_o.jpg" data-mid="26967861" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/6927/2965481/G-7452_900.jpg" width="900" height="600" width_o="1024" height_o="683" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/G-7452_o.jpg" data-mid="26967880" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/6927/2965481/G-7464_900.jpg" width="900" height="600" width_o="1024" height_o="683" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/G-7464_o.jpg" data-mid="26967886" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/6927/2965481/G-7471_900.jpg" width="900" height="600" width_o="1024" height_o="683" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/G-7471_o.jpg" data-mid="26967892" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/6927/2965481/G-7491_900.jpg" width="900" height="600" width_o="1024" height_o="683" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/G-7491_o.jpg" data-mid="26967899" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/6927/2965481/G-7506_900.jpg" width="900" height="600" width_o="1024" height_o="683" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/G-7506_o.jpg" data-mid="26967908" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/6927/2965481/G-7538_900.jpg" width="900" height="600" width_o="1024" height_o="683" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/G-7538_o.jpg" data-mid="26967919" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/6927/2965481/G-7593_900.jpg" width="900" height="600" width_o="1024" height_o="683" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/G-7593_o.jpg" data-mid="26967922" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/6927/2965481/G-7637_900.jpg" width="900" height="610" width_o="1024" height_o="695" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/G-7637_o.jpg" data-mid="26967923" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/6927/2965481/G-7648_900.jpg" width="900" height="600" width_o="1024" height_o="683" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/G-7648_o.jpg" data-mid="26967925" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/6927/2965481/G-7733_900.jpg" width="900" height="600" width_o="1024" height_o="683" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/G-7733_o.jpg" data-mid="26967930" border="0" align="left"/><img src="http://payload33.cargocollective.com/1/0/6927/2965481/G-7758_7_900.jpg" width="900" height="600" width_o="1024" height_o="683" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/G-7758_7_o.jpg" data-mid="26967937" border="0" align="left"/> Backstage pictures by Guglielmo Alati <img src="http://payload33.cargocollective.com/1/0/6927/2965481/line_900_900.jpg" width="900" height="3" width_o="900" height_o="3" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/line_900_o.jpg" data-mid="18643710" border="0" align="left"/> 100 PASOS TITLES TYPE REFERENCES View more presentations from Paneburro <img src="http://payload33.cargocollective.com/1/0/6927/2965481/line_900_900.jpg" width="900" height="3" width_o="900" height_o="3" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/line_900_o.jpg" data-mid="18643710" border="0" align="left"/> POST PRODUCTION <img src="http://payload33.cargocollective.com/1/0/6927/2965481/line_900_900.jpg" width="900" height="3" width_o="900" height_o="3" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/line_900_o.jpg" data-mid="18643710" border="0" align="left"/> THE POSTER <img src="http://payload33.cargocollective.com/1/0/6927/2965481/foto_900.jpeg" width="900" height="672" width_o="2048" height_o="1529" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/foto_o.jpeg" data-mid="18645251" border="0" align="left"/> Graphic Design Carmen Rosa Lopez Photo Matteo de Mayda <img src="http://payload33.cargocollective.com/1/0/6927/2965481/line_900_900.jpg" width="900" height="3" width_o="900" height_o="3" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/line_900_o.jpg" data-mid="18643710" border="0" align="left"/> PREMIERE At Fondazione Benetton Studi e Ricerche, Palazzo Bomben, Treviso <img src="http://payload33.cargocollective.com/1/0/6927/2965481/fondazione-benetton-fabrica_900_900.jpeg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/fondazione-benetton-fabrica_900_o.jpeg" data-mid="18645682" border="0" align="left"/> "El Viaje" is downloadable on iTunes Store. 100 Pasos Premiered on Rolling Stone Magazine Italy <img src="http://payload33.cargocollective.com/1/0/6927/2965481/Schermata 2013-03-12 alle 12.20.00_900.png" width="900" height="843" width_o="1195" height_o="1120" src_o="http://payload33.cargocollective.com/1/0/6927/2965481/Schermata 2013-03-12 alle 12.20.00_o.png" data-mid="27739872" border="0" align="left"/> 100 PASOS from Fabrica on Vimeo. "A triumph of creativity in music" Rolling Stone Magazine Direction and photography of the videoclip 100 Pasos, from the... http://www.matteodemayda.com/Greenpeace http://www.matteodemayda.com/following/matteodemayda.com/Greenpeace Mon, 28 Nov 2011 12:33:35 +0000 Matteo de Mayda 2374094 Art direction for the Greenpeace's Campaign to raise awareness about climate change in Italy. The output of the campaign is in conjunction with the UN Climate Conference in Durban, South Africa, from November 28 to December 9, 2011 and wants to raise awareness of the Italians with the images of the floods of the last months of 2011 took place throughout Italy. PRINT CAMPAIGN <img src="http://payload3.cargocollective.com/1/0/6927/2374094/greenpeace-banner_FINAL_24_900.jpg" width="900" height="322" width_o="900" height_o="322" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/greenpeace-banner_FINAL_24_o.jpg" data-mid="16341467" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/0/6927/2374094/Schermata 04-2456030 alle 21.47.27_900.png" width="900" height="493" width_o="1080" height_o="592" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/Schermata 04-2456030 alle 21.47.27_o.png" data-mid="16341656" border="0" align="left"/> <img src="http://payload3.cargocollective.com/1/0/6927/2374094/flags-greenpeace_900.png" width="900" height="586" width_o="900" height_o="586" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/flags-greenpeace_o.png" data-mid="16341461" border="0" align="left"/> THE ACTION IN ROME <img src="http://payload3.cargocollective.com/1/0/6927/2374094/377281_10150402372174499_35346524498_8521418_1133479822_n.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/377281_10150402372174499_35346524498_8521418_1133479822_n_o.jpg" data-mid="12176043" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/0/6927/2374094/386578_10150402372194499_35346524498_8521420_2088581161_n.jpg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/386578_10150402372194499_35346524498_8521420_2088581161_n_o.jpg" data-mid="12176049" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/0/6927/2374094/showNextPhoto-6.jpeg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/showNextPhoto-6_o.jpeg" data-mid="12165854" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/0/6927/2374094/showNextPhoto-4.jpeg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/showNextPhoto-4_o.jpeg" data-mid="12165857" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/0/6927/2374094/showNextPhoto-1.jpeg" width="670" height="446" width_o="670" height_o="446" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/showNextPhoto-1_o.jpeg" data-mid="12165858" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/0/6927/2374094/showNextPhoto-11.jpeg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/showNextPhoto-11_o.jpeg" data-mid="12165861" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/0/6927/2374094/showNextPhoto-12.jpeg" width="670" height="445" width_o="670" height_o="445" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/showNextPhoto-12_o.jpeg" data-mid="12165863" border="0" align="left"/> December 6, 2011 In front of Palazzo Chigi in Rome (the official residence of Prime Minister of Italy), the Greenpeace activists have unrolled banners that read "The climate change. The policy must change." and "Save the climate in Durban." because Corrado Clini, minister of the italian environment, that day was at the UN conference in Durban, South Africa. WEB CAMPAIGN Greenpeace, through an online petition, ask to the Italian Environment Minister to take a strong and ambitious climate protection and renewal of the Kyoto Protocol. <img src="http://payload3.cargocollective.com/1/0/6927/2374094/genova_900.jpg" width="900" height="375" width_o="900" height_o="375" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/genova_o.jpg" data-mid="16341193" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/0/6927/2374094/messina_900.jpg" width="900" height="375" width_o="900" height_o="375" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/messina_o.jpg" data-mid="16341195" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/0/6927/2374094/roma_900.jpg" width="900" height="375" width_o="900" height_o="375" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/roma_o.jpg" data-mid="16341196" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/0/6927/2374094/vernazza_900.jpg" width="900" height="375" width_o="900" height_o="375" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/vernazza_o.jpg" data-mid="16341200" border="0" align="left"/> <img src="http://payload3.cargocollective.com/1/0/6927/2374094/home-durban_900.png" width="900" height="1449" width_o="900" height_o="1449" src_o="http://payload3.cargocollective.com/1/0/6927/2374094/home-durban_o.png" data-mid="16341223" border="0" align="left"/> PRESS Wired.it Repubblica Reuters Italia Video ANSA Il Fatto Quotidiano Sign the online petition! www.greenpeace.it/durban Client: Greenpeace Italia In collaboration with: Salvatore Barbera (Greenpeace Climate and Energy campaigner), Cecilia Preite Martinez (Greenpeace), Andrea Boraschi (Greenpeace Climate and Energy Responsable) Link: www.greenpeace.it/durban Art direction for the Greenpeace's Campaign to raise awareness about climate change in Italy. The output of the campaign is in conjunction with the UN Climate... http://www.matteodemayda.com/Maya-Pedal-Guatemala http://www.matteodemayda.com/following/matteodemayda.com/Maya-Pedal-Guatemala Tue, 07 Jun 2011 13:53:07 +0000 Matteo de Mayda 1413419 In 1997, in San Andrés Itzapa in Guatemala, Maya Pedal Association began recycling scraps of bicycles into Bicimáquinas. <img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_1067_16_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_1067_16_o.jpg" data-mid="15765795" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_1141_17_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_1141_17_o.jpg" data-mid="15765800" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_0194_12_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_0194_12_o.jpg" data-mid="15765782" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_0247_13_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_0247_13_o.jpg" data-mid="15765788" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_0409_14_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_0409_14_o.jpg" data-mid="15765790" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_0584_15_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_0584_15_o.jpg" data-mid="15765792" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_8174_18_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_8174_18_o.jpg" data-mid="15765802" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_8488_19_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_8488_19_o.jpg" data-mid="15765805" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_8954_20_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_8954_20_o.jpg" data-mid="15765811" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_8975_21_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_8975_21_o.jpg" data-mid="15765822" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_8989_22_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_8989_22_o.jpg" data-mid="15765835" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_9034_23_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_9034_23_o.jpg" data-mid="15765840" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_9211_28.jpg" width="400" height="600" width_o="400" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_9211_28_o.jpg" data-mid="15765848" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_9233_25_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_9233_25_o.jpg" data-mid="15765851" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_9283_26_900.jpg" width="900" height="600" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_9283_26_o.jpg" data-mid="15765855" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/6927/1413419/IMG_9978_29.jpg" width="400" height="600" width_o="400" height_o="600" src_o="http://payload.cargocollective.com/1/0/6927/1413419/IMG_9978_29_o.jpg" data-mid="15765863" border="0" align="left"/> Bicimáquinas are pedal-powered blenders, washing machines and threshing machines, eliminating the need for fuel and electricity. Pumps are also possible, and are capable of extracting 30 liters of water per minute from 30-meter deep wells (electronic pumps reach just to 12 meters). The idea of these ingenious contraptions emerged from the desire to help the farming families of the San Andrés community. The issue that gave rise to Maya Pedal was the expense and shortage of electricity and fuel in the village. Carlos and Cesar, creators of Maya Pedal, have achieved an extraordinary result: a worthy project that does not pollute and is extremely fascinating in its involvement of volunteers from around the world who are building a fantastic pedal revolution. www.maydapedal.org If you want to know more visit Worldwide Cycling Atlas - Matteo de Mayda - Photos and Videos Pablo Pastor - Video Editing Jhon William Castaño Montoya - Music - Darío Plée, Macramè - Art Direction Fabio Fedrigo, Kerrigan's - Creative Direction Matteo Pacagnella - SR responsable -  Thanks to volunteers  Anna Normandin, Bruce Thomas, Carlos Marroquin Junior, David Anhalt, Emily Linders, Gavin Betzelberger, Henry Jake Foreman, Joey Binhammer, Matthias Weiss, Paul Joseph Park, Ryan Stimac, Tzippora Rhodes, Vincent Levy and to the Neighbour Basilio Chiriz Matias A special thanks to  Aña Maria Guch - President of "Women for Development in Action" Carlos  Enrique Marroquin - Head of Maya Pedal César Rubelcy Molina Zamora - President of Maya Pedal and thanks to all the San Andres Itzapa Community for the smiles and kindness. - Produced and curated by Kerrigan's / Macramè - A project by Selle Royal - A very special thanks to my friends who have supported me in this project Lizy Cretney, Lea di Cursi, Guglielmo Alati and Alessio Romeo In 1997, in San Andrés Itzapa in Guatemala, Maya Pedal Association began recycling scraps of bicycles into Bicimáquinas. Bicimáquinas are pedal-powered...